The growing competitiveness in the corporate sector worldwide has made business organizations recognize that they have a severe need to design, manage, monitor and apply marketing strategies in an effective manner so as to fulfill their business objectives Any company, but especially the Small and Medium Size Enterprises, depends much on marketing. Most start-up companies, it is said, fail in the first six months; this is explained by inadequate marketing plans. This implies that the success or failure of a company mostly depends on how the marketing tactics match the requirements and benefits the consumers or stakeholders acquire from using the goods or services of the company. Businesses must use marketing techniques sensitive to the demands of their consumers as well as the dynamic corporate environment (Cox, 2012). As technology advancements develop, digital marketing is becoming the pillar supporting the operations of corporate firms. Digital marketing strategy is...
You have plenty of justification to investigate what is not working about your present marketing activity when leads are few and far between and existing customers are leaving and new customers are not exactly flowing in. What else could it be? Perhaps your marketing initiatives are not as successful as they should be, but you can only hypothesize about that if you lack the knowledge to evaluate their eiquette or to firstly grasp your audience. How are you meant to find areas for development? Maybe the problem also stems from your marketing and sales divisions' cooperation—or lack thereof. Introduction, Whatever it is, it is a dilemma. And you most likely have enough issues to deal with: too few resources, too little time, too many assignments. There can even be certain problems you feel you have no influence over, like overly longThough – as the name suggests – this is obviously the aim, marketing automation is more than just automating your processes. The outcomes wi...